What’s Wrong ?

The current market of sex toys for people with penises are heavily geared towards heterosexual, cis-men. This causes the packaging, marketing and promotion of these products to be very vulgar, misogynistic, sexist, hyper-sexualized and disregards others' genders and sexualities.

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THE SOLUTION:

 

I created JACK’S, by creating a brand, designing promotional materials and allowing a safe and comfortable user experience. For this project, I knew the tone was the most important part of the branding system. It needed to be serious and powerful, all while staying casual and approachable. This allows the consumer to gain self-confidence, practice self-love and learn about themselves sexually, all while enhancing their masturbation experiences.

See my deliverables below ︎︎︎

CREDITS
All work self-directed
*Sex Products from CAKE